Just one day after Apple CEO Tim Cook publicly apologized for warranty issues with the iPhone 4 and 4S, the state controlled media in China says it "approves" what Apple said, according to Reuters. The Chinese media skewered Apple over it's policy of repairing instead of replacing iPhone 4 and 4S's. In a rare move, Tim Cook wrote an open letter that was posted to Apple's Chinese website. The reaction has been positive.
China is Apple's second largest market and the fastest growing. They have a huge opportunity in China and they know it.
"The company's apology letter has eased the situation, softening the tense relationship between Apple and the Chinese market ... Its reaction is worth respect compared with other American companies," wrote popular tabloid the Global Times, published by Communist Party mouthpiece the People's Daily.
The Foreign Ministry praised Apple for "conscientiously" responding to consumers' demands.
"We approve of what Apple said," spokesman Hong Lei told a daily news briefing on Tuesday.
The Foreign Ministry praised Apple for "conscientiously" responding to consumers' demands.
"We approve of what Apple said," spokesman Hong Lei told a daily news briefing on Tuesday.
China is Apple's second largest market and the fastest growing. They have a huge opportunity in China and they know it.