When Apple launched iAds it seemed like a novel idea to help developers make money, but did anyone really think iAds would compete with TV ads?
The Campbell's Soup company ran iAds and they now believe the iAds are twice as memorable as TV ads to the general public. The company got 53 million ad impressions and got a 1% click through rate. That's not bad for a mobile ad.
Here's the problem with this data. First of all the survey was paid for by Apple and Campbell's, and then produced by Nielsen, so keep that in mind. Also, Campbell's gave away a little iPhone app so that could have helped in the memorability of the ad.
However, the good news for Apple is the iAd cost around $1 million compared to about $25 million for a similar TV ad.
I doubt iAds will take over the universe but it could certainly start to be an important part of how companies target customers going forward. Apple could start taking a bite out of the TV ad revenue business which would be impressive. The world is changing so stay tuned.
The Campbell's Soup company ran iAds and they now believe the iAds are twice as memorable as TV ads to the general public. The company got 53 million ad impressions and got a 1% click through rate. That's not bad for a mobile ad.
Here's the problem with this data. First of all the survey was paid for by Apple and Campbell's, and then produced by Nielsen, so keep that in mind. Also, Campbell's gave away a little iPhone app so that could have helped in the memorability of the ad.
However, the good news for Apple is the iAd cost around $1 million compared to about $25 million for a similar TV ad.
I doubt iAds will take over the universe but it could certainly start to be an important part of how companies target customers going forward. Apple could start taking a bite out of the TV ad revenue business which would be impressive. The world is changing so stay tuned.
