Will.i.am has launched a new app company called Will.i.apps. The first app put out is for the iPhone. Will.i.am has been notorious for his BlackBerry use, but it looks like Will is moving on to the iPhone.
The first product the company launched is the 360 platform, which allows users to be in the middle of the music video. As you move your body around 360 degrees you see the entire room. It's like being in the middle of the party courtesy of your iPhone.
Check out the video above. Very cool!
Other features of the BEP360 app include:
Point iPad, iPhone and iPod touch device at the cover artwork of the band’s latest album, “The Beginning” (Interscope Records) and watch augmented reality take form with BEP avatars dancing to the beat
Direct a virtual photo session with Fergie, will.i.am, apl.de.ap & Taboo allowing users to capture their own shots and share them.
Stay up to date on everything about the Peas via an aggregated Twitter feed
Play an addictive Peas-inspired puzzle game
View pictures and comments posted by other BEP360 app users on a virtual earth
